Category Guide
How to build a beauty and fashion bio page with clear shopping and booking paths
This guide explains how to use our existing template structure effectively: profile header, short bio, social icons, featured link cards, and optional journey/content blocks.
Use the top area to match current beauty intent
Beauty traffic moves quickly between launches, tutorials, and bookings. Keep your profile intro concise, then make the first featured card match what you are promoting this week.
If your current goal is product sales, lead with your shop link. If your goal is services, lead with booking. The first card should always reflect current intent.
Split links by action type, not by publish date
Beauty pages work best when visitors can choose their path in one glance. Use separate featured cards for:
- shopping actions (routine, storefront, bundles)
- service actions (bookings, inquiries, collabs)
- content actions (tutorial series, recent looks)
This structure fits the existing template layout and keeps choices clear on mobile.
Keep copy short and conversion-focused
Use short link titles and one-line descriptions that explain what users will get after tapping. Avoid long marketing phrases inside cards.
Simple, specific copy plus stable layout usually converts better than constantly changing design.