Category Guide
How to structure a music bio page for releases, streams, and ticket campaigns
This guide explains how to use our existing template structure effectively: profile header, short bio, social icons, featured link cards, and optional journey/content blocks.
Keep campaign intent obvious in the first card
Music traffic changes by cycle: release week, tour push, merch drop, or evergreen listening. Your first featured card should always match the active campaign.
That one decision makes the page easier for fans and increases campaign clicks.
Build two clear paths using existing link cards
You can support both fan and business intent without adding complexity. Use the same featured link block, but group actions clearly:
- fan path: start here, stream, merch, community
- business path: booking, contact, partnership links
This mirrors how your templates are already structured and keeps the page scannable on mobile.
Keep evergreen discovery links always available
When campaigns rotate, keep one stable listening destination live so new visitors can still discover your music. Then update only top campaign cards as needed.
Stable structure plus rotating campaign links gives better long-term performance.